Privacy policy
Privacy Policy
Last updated: 16 September 2026
At Horsebits.co.uk, operated by Equine Saddle Services Ltd, we respect your privacy and want you to feel confident when shopping with us.
This Privacy Policy explains what personal information we collect, why we use it, who we may share it with and your rights.
1. Who We Are
Horsebits.co.uk is operated by:
Equine Saddle Services Ltd trading as Horsebits.co.uk
Lambda Court
Haynall Lane
Little Hereford
Ludlow
Shropshire
SY8 4BG
United Kingdom
Telephone: +44 1584 318225
Email: sales@horsebits.co.uk
For applicable UK data protection law, Equine Saddle Services Ltd is the data controller of your personal information.
2. Information We Collect
When you visit our website, create an account, place an order or contact us, we may collect:
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Your name, email address, telephone number and postal address.
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Billing and delivery information.
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Details of products you view, purchase, return or exchange.
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Order and transaction information.
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Payment and payment confirmation information.
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Information you provide when contacting us or leaving a review.
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Information about the device and browser you use, including your IP address.
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Information about how you use our website, such as products viewed or added to your basket.
Payment card information is normally processed securely by Shopify and/or our payment providers. We do not generally have access to your full payment card details.
We may also receive information from trusted service providers, including Shopify, payment providers, delivery companies, marketing providers and analytics services.
3. How We Use Your Information
We use your personal information to:
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Process and fulfil your orders.
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Take payments and provide refunds or exchanges.
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Arrange delivery.
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Contact you about your orders and enquiries.
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Provide customer support.
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Manage customer accounts.
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Improve our website and shopping experience.
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Help prevent fraud and keep our website secure.
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Send marketing communications where legally permitted.
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Measure and improve our advertising and marketing.
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Meet our legal, accounting and regulatory obligations.
We only use your personal information where we have a lawful reason to do so, such as fulfilling your order, complying with a legal obligation, pursuing our legitimate business interests or, where required, obtaining your consent.
4. Marketing Emails
We use email marketing services, including Mailchimp and Shopify Email, to send Horsebits news, product information, offers and promotions.
Where required, we will ask for your consent before sending marketing communications.
In some circumstances, where permitted by UK law, we may contact existing customers about similar products or services under the applicable "soft opt-in" rules. You will always have an opportunity to opt out.
Marketing emails will contain an easy way to unsubscribe.
You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at sales@horsebits.co.uk.
Unsubscribing from marketing will not stop essential communications relating to your orders, account, payments, deliveries, returns or other services you have requested.
Mailchimp
We may use Mailchimp to manage subscribers and send marketing emails. Mailchimp may process information such as your name, email address, subscription preferences and interactions with our emails.
Mailchimp may also provide us with information such as whether emails have been opened or links clicked, which helps us understand how our campaigns perform.
Shopify Email
We may also use Shopify Email to send marketing communications and manage subscribers.
Shopify Email may provide information about email campaign performance, such as opens, link clicks and unsubscribes.
5. Google Advertising
We use Google Ads to advertise Horsebits products and to measure the effectiveness of our advertising.
Depending on your cookie and privacy choices, Google may process information about your interaction with our website, such as pages or products viewed and purchases or other conversions.
We may use Google advertising technologies to:
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measure advertising performance;
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understand which adverts bring visitors to our website;
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improve our advertising;
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show Horsebits adverts to previous website visitors, where applicable; and
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make advertising more relevant.
Where required by law, we will obtain your consent before using non-essential cookies or similar technologies for Google advertising.
Where we use Google Consent Mode, your cookie choices may be communicated to Google so that relevant Google services operate according to those choices.
Google Business Data Responsibility
6. Cookies
Our website uses cookies and similar technologies.
Some cookies are essential for the website to work properly, including features such as your shopping basket and secure checkout.
We may also use cookies for:
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analytics;
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remembering preferences;
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improving the website;
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measuring advertising;
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personalised advertising; and
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understanding how customers use our website.
Where required by law, we will ask for your consent before using non-essential cookies.
You can manage your cookie preferences through our cookie settings or your browser settings.
Refusing non-essential cookies will not prevent you from using our website or placing an order, although some features or advertising measurement may work differently.
7. Shopify
Our website is powered by Shopify, which provides the technology that allows us to operate our online store.
Shopify processes information in connection with providing its services to us and to you.
In some circumstances, Shopify may also process personal information as an independent data controller for its own services.
8. Who We Share Your Information With
We do not sell your personal information.
We may share information with trusted companies that help us operate Horsebits and provide our services, including:
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Shopify and Shopify services.
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Payment providers.
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Delivery and fulfilment companies.
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Website and IT providers.
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Mailchimp and Shopify Email.
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Google and advertising providers.
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Analytics providers.
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Fraud-prevention and security services.
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Customer-service providers.
For example, we need to provide your name and delivery address to a courier so that your order can reach you.
We may also disclose information where required by law, to prevent fraud, protect our business and customers, or in connection with a sale, merger or restructuring of our business.
9. Keeping Your Information Safe
We take reasonable technical and organisational measures to protect your personal information against loss, misuse and unauthorised access.
However, no online system can be guaranteed to be completely secure.
Please avoid sending sensitive information to us through unsecured communication methods.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary.
For example, we may need to retain order, payment and financial information to meet legal, tax and accounting requirements.
When information is no longer required, we will securely delete it, anonymise it or otherwise dispose of it appropriately, unless we are legally required to keep it for longer.
11. Your Privacy Rights
Depending on your circumstances, UK data protection law gives you rights including the right to:
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Access the personal information we hold about you.
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Correct inaccurate or incomplete information.
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Ask us to delete your information in certain circumstances.
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Ask us to restrict how we use your information in certain circumstances.
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Receive certain information in a portable format.
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Object to certain uses of your information, including direct marketing.
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Withdraw consent where we rely on your consent.
To exercise your rights, contact us at:
We may need to confirm your identity before dealing with your request.
We will normally respond to valid requests within the period required by applicable data protection law.
12. Children's Information
Our website is not intended for children.
We do not knowingly collect personal information from children who are not legally permitted to use our Services.
If you believe that a child has provided us with personal information, please contact us and we will investigate.
13. International Transfers
Some of the companies we use, including technology, advertising and marketing providers, may process or store personal information outside the UK.
Where personal information is transferred outside the UK, we will use appropriate safeguards required by applicable data protection law.
14. Third-Party Websites
Our website may contain links to other websites or services.
If you follow a link to a third-party website, that organisation's own privacy policy will apply.
We are not responsible for the privacy or security practices of websites that we do not control.
15. Complaints
If you have a concern about how we use your personal information, please contact us first:
Equine Saddle Services Ltd t/a Horsebits.co.uk
Lambda Court
Haynall Lane
Little Hereford
Ludlow
Shropshire
SY8 4BG
United Kingdom
Email: sales@horsebits.co.uk
Telephone: +44 1584 318225
We will investigate your complaint and respond in accordance with applicable law.
You can also complain to the UK's data protection regulator, the Information Commissioner's Office (ICO):
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time if our business, website, services or legal requirements change.
The latest version will always be published on our website, with the date of the latest update shown at the top.
17. Contact Us
If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Equine Saddle Services Ltd trading as Horsebits.co.uk
Lambda Court
Haynall Lane
Little Hereford
Ludlow
Shropshire
SY8 4BG
United Kingdom
Telephone: +44 1584 318225
Email: sales@horsebits.co.uk
Data Controller: Equine Saddle Services Ltd