COOKIE POLICY

Last updated: 05/05/2026

1. Who We Are

This website is operated by SM Retail Online Ltd (trading as Horsebits.co.uk) (“we”, “us”, “our”).

  • Registered Office: Lambda Court, Haynall Lane, Little Hereford, Ludlow, Herefordshire, SY8 4BG
  • Email: sales@horsebits.co.uk
  • Company Number: 11659138
  • VAT Number: GB 319913387

For more information about how we use your personal data, please see our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.

Cookies may be:

  • Session cookies (deleted when you close your browser)
  • Persistent cookies (stored for a defined period)

3. How We Use Cookies

We use cookies and similar technologies to:

Enable essential website functionality

Remember your preferences

Analyse website traffic and performance

Deliver relevant advertising

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off.

They are used to:

  • Enable shopping cart functionality
  • Process payments
  • Maintain website security

Legal basis: Legitimate interests

4.2 Analytics Cookies

These cookies help us understand how visitors use our website so we can improve performance.

Examples may include:

  • Google Analytics cookies (e.g. _ga, _gid)

These cookies are only used with your consent.

Legal basis: Consent

4.3 Marketing Cookies

These cookies are used to:

  • Show relevant adverts
  • Measure advertising effectiveness
  • Track interactions across websites

Examples may include:

  • Meta Pixel (_fbp)
  • Other advertising platforms
  • These cookies are only used if you accept marketing cookies.

Legal basis: Consent

4.4 Functional Cookies

These cookies allow enhanced functionality, such as remembering your preferences.

Where required, these are used only with your consent.

5. Third-Party Cookies

Some cookies are placed by third-party services we use, including:

  • Shopify (website platform)
  • Google (analytics services)
  • Meta (advertising services)

These third parties may process your personal data in accordance with their own privacy policies.

6. Managing Your Cookie Preferences

When you first visit our website, you will be given the option to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your preferences

You can change your preferences at any time by clicking the “Cookie Settings” link on our website.

You can also control cookies through your browser settings.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. The latest version will always be available on our website.

8. Contact Us

If you have any questions about our use of cookies, please contact:

SM Retail Online Ltd (trading as Horsebits.co.uk)
Lambda Court, Haynall Lane
Little Hereford
Ludlow
Herefordshire
SY8 4BG
Email: sales@horsebits.co.uk