About Us

Horsebits.co.uk is the horse and pony bit online retailing platform of SM Retail Online Ltd, which also specialises in Saddle fitting. As a company, our focus is to improve horse comfort during ridden work for riders of all standards, and we take a holistic approach to comfort in relation to saddlery use. Saddlery and Tack comfort issues can prevent progress during horse and rider training and development, especially when discomfort arises, especially with bridle and bit fitting. 

Horsebits.co.uk has a primary focus on bit sales while also providing bridle and bitting consultancy to improve your horse's movement and performance, with the aim of bringing the rider better control of your equine partner.

We are Lantra-qualified bit and bridle fitters and Neue Schule Academy-trained product specialists covering the Neue Schule range of horse and pony bit solutions. 

We are retailers of all the major bit manufacturers, including Neue Schule, Bomber Bits, Myler, Sprenger, Nathe and Winning Tongue Plate (WTP), with them all offering different designs and solutions for all horses and ponies, whatever their breeding, age, or training attainment level. 

Improving equine comfort directly impacts the horse's behaviour, its ability to concentrate during training, and its trainability. It also increases the degree of control a rider has during ridden work, given that the tension, irritation and discomfort displayed by the horse have been replaced with a more relaxed, focused, willing and compliant partner. This has a knock-on effect with the rider becoming less tense, and so the combination of horse and rider becomes better able to communicate and attain better ridden results together.

Equine welfare is improved by correct bit size, and fitting to suit the horse's mouth conformation when considering many different factors, including tongue size, jawline, palette height and lip size.